“Etymologically, the suffix '-ista' derives from Spanish and is cognate with the English suffix '-ist,' designating a devotee, adherent or practitioner of the noun to which it is affixed. The implication could be of religious devotion, in line with the increasing view of fashion and image (and shopping!) as a new world religion.The word can be interpreted as marking out those involved with the fashion industry as a movement or army, united in their devotion to the cause of fashion.” Eleanor Rand, an O.E.D. editor- New York Times.